Google, Poppulo & BlueZoo to Demonstrate How AI Improves Revenue Performance of In-Store Video Advertising

Free webinar and live demo scheduled for December 9

MENLO PARK, CA, UNITED STATES, November 3, 2026 /EINPresswire.com/ — BlueZoo Inc., in collaboration with Google and Poppulo, today announced an upcoming webinar “Google, Poppulo & BlueZoo: Create, Deliver & Measure AI Video on Digital Signage” taking place Wednesday, December 9, 2026 at 8am PT. The webinar will feature a live demonstration of how retailers can optimize in-store video advertisements by integrating AI-assisted video generation, scalable digital signage delivery, and accurate impressions measurement.

“AI is making studio-quality video content easier, faster, and cheaper to produce. Organizations can now move beyond a single creative asset to rapidly generate multiple video variations,” observes Joseph Aviles, VP of Partnerships & Growth at Poppulo. “The question becomes: How do we measure which video was the most effective, then use that data to drive future decisions? That’s why AI-video creation needs to be paired with measurement to evaluate ad effectiveness in the real-world.”

The webinar’s demonstration will focus on measuring the effectiveness of advertising creative in retail media networks. We will show how multiple video creatives promoting a product can be ranked based on the revenue generated at point-of-sale divided by the number of advertising impressions that promote the product. This metric is “revenue per impression.” The highest-ranked videos can be deployed to generate the most revenue or can be used as the seed to generate and test for more effective video advertisements.

During the webinar, Google, Poppulo, and BlueZoo will demonstrate how their respective technologies work together to make in-store video ads maximally effective. Attendees will see how Google’s AI video capabilities can quickly and easily transform an initial concept into multiple engaging video variations, how Poppulo enables scalable content distribution and tracks ad playback across digital signage networks, and how BlueZoo measures the audience impressions delivered by each video advertisement. Retailers then calculate revenue per impression to identify the most effective ad creative.

What attendees can expect:

• See how Google’s AI video models turn a single concept into multiple video variations tailored to different audiences and objectives.
• Learn how to distribute targeted video content across digital signage networks, from individual facilities to thousands of locations.
• See how audience analytics and digital signage playback data come together to measure impressions and evaluate campaign reach.
• Explore how impression data can be analyzed alongside retail sales to better understand campaign performance and connect audience exposure to business outcomes.
• Discover how audience and performance data can inform future video content and help organizations continuously refine their messaging.

Webinar Details
Title: Google, Poppulo & BlueZoo: Create, Deliver & Measure AI Video on Digital Signage
Date: December 9, 2026, 8am PT / 11am ET
Registration: https://www.poppulo.com/digital-signage/webinars/ai-video-digital-signage

About Poppulo
Poppulo is the leading provider of enterprise digital signage solutions, empowering organizations to deliver impactful, real-time communications across a variety of industries. Formerly known as Four Winds Interactive (FWI), Poppulo’s customer base is representative of the world’s most successful companies, including more than 40 of the Fortune 100. With over 10,000 customers and nearly 600,000 screens worldwide across its digital signage portfolio, Poppulo helps businesses drive engagement, improve customer experiences, and enhance operational efficiency. Learn more at www.poppulo.com.

About BlueZoo
BlueZoo Inc. delivers foot traffic analytics services to customers in the retail and out-of-home advertising industries. BlueZoo’s patented passive microwave technology is unique in the industry by sensing both Wi-Fi and Bluetooth, by deploying both on proprietary hardware and on third-party platforms like BrightSign, by delivering multi-sensor analytics using cloud computing, by robust features for calibration and auditing, and by BlueZoo’s deep expertise in microwave antenna design. BlueZoo has deployed many thousands of sensors to hundreds of customers throughout the world. Customers include Kroger, JCDecaux, and Executive Channel Network. All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany. BlueZoo was founded in 2020, is based in Menlo Park, California, and is funded by Fusion Fund. For more information, visit BlueZoo.io.

Emily Elliott
BlueZoo, Inc.
+1 858-353-7149
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