Butterball Original and Lower Sodium Turkey Bacon get a smoky and flavorful refresh, with an upgraded look and taste

GARNER, N.C., Oct. 8, 2026 /PRNewswire/ — Butterball, LLC, the company known for the most recognized and loved* turkey brand in the U.S., today announced its new and improved Butterball Original Turkey Bacon and Lower Sodium Turkey Bacon, bringing consumers a more flavorful, tastier experience at breakfast and beyond.

The refreshed turkey bacon features a smoky flavor more like traditional bacon, balancing savory and sweet in each bite, as well as a new appearance that more closely resembles traditional bacon.  The new offerings follow extensive testing and product development by Butterball, LLC, informed by consumer feedback.

While the taste and appearance have been refreshed, the nutrition profile and value of both products remain unchanged. Updated cooking instructions are also provided to help consumers get the best results at home.

“Consumers want delicious, healthy breakfast options, and expect both when purchasing Butterball,” said Rebecca Welch, director of retail brand management at Butterball. “Our team thoughtfully tested and refined our Butterball Turkey Bacon to give it a smokier bacon flavor without sacrificing the health benefits consumers want. We’re excited to give turkey bacon fans more of what they love.”

Turkey bacon has been part of Butterball’s product lineup for more than 20 years. The latest updates build on that history while delivering solutions for today’s consumer preferences.

Butterball’s new and improved turkey bacon is available now at retailers nationwide. Consumers can use the Butterball product locator to find the nearest availability. To learn more about Butterball products, visit Butterball.com.

About Butterball
Butterball^® is the most recognized and loved* brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 70 years, Butterball, LLC, provides retail and foodservice products to customers in more than 30 countries. The company is committed to being an industry leader in quality, food safety and animal care and well-being, and was the first American Humane Certified™ turkey company and has achieved certification for over a decade. Based in Garner, N.C., the company employs over 7,000 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina. For consumer questions or information, visit Butterball.com or call the Butterball^® Turkey Talk-Line^®, 1-800-BUTTERBALL (1-800-288-8372).

* Source: Kantar Brand Health Tracking Study December 2025 N=400 National Sample

Media Contact:
butterballmedia@edelman.com  

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SOURCE Butterball, LLC