SAN FRANCISCO, CA / ACCESS Newswire / August 22, 2026 / Gundir, an award-winning direct mail marketing agency, has announced the launch of the Gundir365™ Postage Promise, a new program that guarantees a fixed postage rate for clients for an entire year. Under this initiative, Gundir will automatically issue a credit to clients if the United States Postal Service (USPS) raises its rates. The program officially began for qualifying mailings on July 13, 2026, immediately following the latest USPS rate increase enacted on July 12, 2026.

As postage costs continue to rise, marketers regularly face difficult choices: reducing mail volume, delaying scheduled drops, or suspending their marketing programs entirely. The Gundir365™ Postage Promise addresses this industry challenge by providing consistent mailers with the ability to manage campaign costs effectively and maintain budget certainty for channel optimization.

Starting with their first mailing after the July 13 rollout, qualifying Gundir clients secure a postage rate of approximately $0.404 per piece (minus presorts and discounts) for a full year. If the USPS implements any rate increases during that timeframe, Gundir assumes the financial risk. At the end of the client’s year, the agency automatically audits the account and applies a credit for the price difference, up to an annual cap, which can be used toward future direct mail campaigns. The process requires no claims, tracking, or paperwork from the client.

“We’re invested in our clients’ success, and this unique program was built to take away the pain of rising postage costs,” said Mike Gunderson, President of Gundir.

By removing postage cost volatility from direct mail budgets, Gundir provides clients with financial predictability for their entire annual mailing calendar. Marketing forecasts, return on investment (ROI) analyses, and pro forma budgets established on day one remain accurate through day 365.

Program Structure and Qualifications

The Gundir365™ Postage Promise incorporates several distinct features designed to support varying campaign sizes:

Guaranteed Rate: Participants secure a rate of around $0.404 per piece (minus presorts and discounts) for 12 months, regardless of mid-year USPS rate adjustments. Automated Credits: Gundir processes all year-end audits and applies credits directly to the client’s account for future campaigns without requiring administrative action. Volume-Based Caps: Annual credit limits are determined by mailing frequency and volume with a cap of up to $100,000. Minimum mailing requirement of 100,000 pieces per quarter.

The program is built for current Gundir clients utilizing the GundirLead™ or GundirLaunch™ service tiers, as well as marketers who manage an annual postage budget for monthly or quarterly drops. It also serves new mailers who require cost certainty and budget stability before allocating funds to the direct mail channel.

Current Gundir clients who meet the volume qualifications are automatically enrolled in the Gundir365™ Postage Promise. The initiative is an independent commitment from Gundir exclusive for its clients and is not sponsored by or affiliated with the USPS.

About Gundir

Founded in 2003, Gundir is a direct mail agency specializing in address-based marketing programs. The agency works with large corporations and well-funded startups that depend on top-of-funnel leads to build their sales pipelines and require a dependable method for customer acquisition.

Gundir distinguishes itself through over two decades of experience building and improving direct marketing programs via GundirSolutions™-a proprietary process for targeting, testing, measuring, and refining performance at every stage of the marketing funnel. Operating as a vendor-agnostic agency, Gundir is not restricted to a single printer, data provider, or technology

platform. The firm continually evaluates partner networks to supply the appropriate combination of quality, capability, performance, and cost for every direct mail campaign.

Media Contact

Mike Gunderson, President Gundir
Email: mike@gundir.com
Website: gundir.com/gundir365/

SOURCE: Gundir

View the original press release on ACCESS Newswire

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